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5 Mistakes to Avoid When Choosing a Multichannel E-commerce Platform

Selling through multiple channels is a good idea. Through it, you can reach out to more clients and match your products and services with their preferences. As you may be aware, modern customers are not static. They do their shopping across the channels to ensure they make an informed decision either online or offline. For this reason, choosing multichannel e-commerce platform is a crucial agenda that every webpreneur with a dream to succeed must consider.
However, this is not a simple affair. Many business persons make mistakes. Probably, you too will be a victim of the same errors. Nevertheless, knowing them can save you a coin that would go to waste or help you to knock down a giant that could have led to crippling of your business. Here are some of those mistakes:

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Finding customers on the wrong channel

Finding customers on the wrong channel

Well, there is a universal creed that multichannel retailing means turning any channel into a unique selling point. While this is true, it does not mean you should sell on every channel. Selling should only happen where you can find customers. Imagine importing bulky pork products and offering them in the Saudi Arabia market. Do you think you will make killing profits?
Even though there are customers, finding people to buy your products will be a rhetoric question. In this regard, you should always focus on selling on places where you can find customers for your products. Do not interpret multichannel e-commerce to mean selling anywhere. It involves selling at every place you will find a customer. Otherwise, you should do due diligence and find enterprise e-commerce platforms worth for your business and avoid those that are not.
Finding customers on the wrong channel

Ignoring customization of their sales content

Just as each channel has a unique name, the same, it requires a special message. Going multichannel meaning having a unique way to serve customers in each channel according to their preferences. Your potential customers vary across the channels. So, you cannot come up with a set of content and think it is a delicious pie for all. Remember, each platform has different requirements for the kind of product information needed. For instance, you cannot assume that your product list on eBay will work on your Etsy account or online store.
While uniformity is excellent, customization and uniqueness are the driving forces in the multichannel retailing arena. You should give each channel a unique content dosage for you to succeed. Otherwise, ignoring customization on your sales content is the best formula to a failed online business.
Finding customers on the wrong channel

Failing to prioritize customer experience

The pillar of online business failing is ignoring the customer experience. In the modern globalized marketplace, customers always go for brands that create the best experience for them. As such, when embarking on your multichannel selling affairs, you need to give priority to this aspect. Whether you are selling on one thousand channels and marketplaces, without offering reliable customer experiences, the best reward you will be earning is a loss. Always prioritize your customers in all business decisions. By this, you will create a group of loyal customers and boost your brand reputation across the channels.
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Finding customers on the wrong channel

Ignoring real-time data updating

Modern businesses run on data. Notably, your inventory information is essential if you have to make it online. Real-time data updating across the channels helps you to avoid cases of overselling. For instance, if a customer purchases a boot through your Facebook page, the number of remaining boots in the store should be adjusted immediately across the selling channels.
This will help you to avoid disappointing customers in any of the channels. As you know, customer relationship and reliability is the engine to your business success. So, ensure real-time data updating is your approach across the multiple channels.
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