Failing to prioritize customer experience
The pillar of online business failing is ignoring the customer experience. In the modern globalized marketplace, customers always go for brands that create the best experience for them. As such, when embarking on your multichannel selling affairs, you need to give priority to this aspect. Whether you are selling on one thousand channels and marketplaces, without offering reliable customer experiences, the best reward you will be earning is a loss. Always prioritize your customers in all business decisions. By this, you will create a group of loyal customers and boost your brand reputation across the channels.